Falk, E. B., Morelli, S. A., Welbourn, B. L., Dambacher, K., & Lieberman, M. D. (in press). Creating buzz: The neural correlates of effective message propagation. Psychological Science. pdf

UCLA Newsroom, July 2013: How the brain creates the 'buzz' that helps ideas spread. webpage or pdf

Association of Psychological Science, Press Release, July 9, 2013: How the Brain Creates the 'Buzz' That Helps Ideas Spread. webpage or pdf

Southern California Public Radio KPPC 89.3 FM, July 9, 2013: Audio Clip. mp3

Forbes, July 2013: Your Brain On Buzz: Why Some Ideas Go Viral And Others Go Nowhere. webpage or pdf

Scientific American, July, 2013: The Neuroscience of Social Influence. webpage or pdf

Leading Company, August, 2013: The Brain region that Makes Ideas go Viral. webpage or pdf

BBC World, August, 2013: Conoce el area del cerebro que decide si una idea es viral. webpage or pdf

Mashable, July 2013: This Brain Part Decides What Goes Viral on Social Media. webpage or pdf

Boston Globe, July 2013: Do you have the brain power to detect a hot idea and make it go viral? webpage or pdf

MSN News, July 2013: Why your brain was built for FaceBook. webpage or pdf

Co.Exist, July 2013: This is Your Brain on Viral Ideas. webpage or pdf

The Sydney Morning Herald, July 2013: Brain activity decides what goes viral online. webpage or pdf

UPI, July 2013: Area of brain that creates 'buzz' about ideas identified. webpage or pdf

Stuff, July 2013: Brain activity decides what goes viral online. webpage or pdf

Punch, July 2013: How the brain creates the 'buzz' that helps ideas spread. webpage or pdf

Upstart Business Journal, July 2013: Psychologists find the part of your brain that 'likes,' 'shares' and retweets. webpage or pdf

HNGN, July 2013: 'Brain Buzz:' Why David After Dentist Has So Many Views. webpage or pdf

Examiner, July 2013: How to predict what messages may go viral on social media: Mentalizing. webpage or pdf

Business Standard, July 2013: Brain creates 'buzz' to spread ideas. webpage or pdf

Psych Central, July 2013: Creating a Buzz in the Brain to Spread Ideas. webpage or pdf

Health 24, July 2013: How the brain creates ideas. webpage or pdf

Red Orbit, July 2013: How Our Brains Can Help Ideas Spread. webpage or pdf

Marketing Pilgrim, July 2013: Scientists Say They Can Predict Buzz Based on Brain Activity. webpage or pdf

Boston.com, July 2013: Do you have the brain power to detect a hot idea and make it go viral? webpage or pdf

Refinery 29, July 2013: Can Brain Scans Predict The Future Of Viral Videos?. webpage or pdf