The Los Angeles Times, September 2012: Succsess of Public Health Campaigns. webpage or pdf
The Wall Street Journal, May 2012: Neural Focus Groups. webpage or pdf
The Wall Street Journal, May 2012: Your brain on advertising. webpage or pdf
Forbes, April 2012: The Future of Focus Groups: My Brain Knows What You Like. webpage or pdf
Huffington Post, April 2012: Do Anti-Tobacco Ads Work? Ask a 'Neural Focus Group' webpage or pdf
Science, April 2012: Effective Ad? Ask Your Brain. webpage or pdf
Neuromarketing, April 2012: Neuromarketing Proof? UCLA Brain Scans Predict Ad Success. webpage or pdf
UCLA Newsroom, April 2012: Which ads are winners? Your brain knows better than you do. webpage or pdf
Falk, E. B., Berkman, E. T., & Lieberman, M. D. (in press). From neural
responses to population behavior: Neural focus group predicts
population level media effects. Psychological Science. pdf & supplemtal materials
UCLA Magazine, April 2011: Head Games pdf
Roberts, Fiona. (2011, January 7).
Science in Action [Audio Podcast]. Retrieved from http://www.bbc.co.uk/podcasts/series/scia
Falk, E. B., Berkman, E. T., Whalen, D., & LIeberman, M. D. (in press). Neural activity during health messaging predicts reductions in smoking above and beyond self-report.
Health Psychology .
Falk, E. B., Berkman, E. T., Mann, T., Harrison, B, & Lieberman, M. D. (2010). Predicting persuasion-induced behavior change from the brain.
Journal of Neuroscience, 30, 8421-8424.
article pdf and supplemental pdf
Falk, E., Rameson, L., Berkman, E., Liao, B., Kang, Y., Inagaki, T. K., & Lieberman, M. (2010).
The neural corelates of persuasion: A common network across cultures and media.
Journal of Cognitive Neuroscience, 22, 2447-2459.
Poster describing our work on the Neural Bases of Buzz and Message Propagation.
Azar, B. (2010).
More powerful persuasion: Today's brain-imaging research could make tomorrow's arguments even more convinicing.
Monitor on Psychology, 41, 36-38.