Persuasion Research                                                             

The Los Angeles Times, September 2012: Succsess of Public Health Campaigns. webpage or pdf

The Wall Street Journal, May 2012: Neural Focus Groups. webpage or pdf

The Wall Street Journal, May 2012: Your brain on advertising. webpage or pdf

Forbes, April 2012: The Future of Focus Groups: My Brain Knows What You Like. webpage or pdf

Huffington Post, April 2012: Do Anti-Tobacco Ads Work? Ask a 'Neural Focus Group' webpage or pdf

Science, April 2012: Effective Ad? Ask Your Brain. webpage or pdf

Neuromarketing, April 2012: Neuromarketing Proof? UCLA Brain Scans Predict Ad Success. webpage or pdf

UCLA Newsroom, April 2012: Which ads are winners? Your brain knows better than you do. webpage or pdf

Falk, E. B., Berkman, E. T., & Lieberman, M. D. (in press). From neural responses to population behavior: Neural focus group predicts population level media effects. Psychological Science. pdf & supplemtal materials

UCLA Magazine, April 2011: Head Games pdf

Roberts, Fiona. (2011, January 7). Science in Action [Audio Podcast]. Retrieved from mp3

Falk, E. B., Berkman, E. T., Whalen, D., & LIeberman, M. D. (in press). Neural activity during health messaging predicts reductions in smoking above and beyond self-report. Health Psychology . pdf

Falk, E. B., Berkman, E. T., Mann, T., Harrison, B, & Lieberman, M. D. (2010). Predicting persuasion-induced behavior change from the brain. Journal of Neuroscience, 30, 8421-8424. article pdf and supplemental pdf

Falk, E., Rameson, L., Berkman, E., Liao, B., Kang, Y., Inagaki, T. K., & Lieberman, M. (2010). The neural corelates of persuasion: A common network across cultures and media. Journal of Cognitive Neuroscience, 22, 2447-2459. pdf

Poster describing our work on the Neural Bases of Buzz and Message Propagation. pdf

Azar, B. (2010). More powerful persuasion: Today's brain-imaging research could make tomorrow's arguments even more convinicing. Monitor on Psychology, 41, 36-38. pdf